Best Semrush Alternatives in 2026

Semrush is a Marketing & SEO tool: All-in-one SEO, PPC and competitive intelligence suite. Here are 10 alternatives, ranked by how many people actually use them (real web traffic), with pricing and free plans for each.

1
Ahrefs
Backlink analysis and keyword research platform for SEO pros.
#2,174 global trafficSubscription · $29/mo (Starter)
Try Ahrefs vs Semrush
2
Writesonic
AI writer and chatbot builder with SEO-focused content tools.
#20,437 global trafficSubscription · $99/mo (Starter)
Try Writesonic vs Semrush
3
SE Ranking
Comprehensive SEO platform for agencies and in-house teams.
#25,063 global traffic
Try SE Ranking vs Semrush
4
Frase
AI SEO content research and brief generation tool.
#36,768 global trafficSubscription · $49/mo (Starter)
Try Frase vs Semrush
5
Jasper AI
AI writing platform for marketing copy, blogs and brand voice.
#12,532 global trafficSubscription · $59/mo (Creator)
Try Jasper AI vs Semrush
6
Copy.ai
AI GTM platform automating content and sales workflows.
#18,138 global trafficFreemium · $29/mo (Starter)
Try Copy.ai vs Semrush
7
Surfer SEO
AI content optimization tool with real-time SERP analysis.
#25,727 global trafficSubscription · $59/mo (Discovery)
Try Surfer SEO vs Semrush
8
Anyword
Predictive performance AI for high-converting marketing copy.
#119,482 global trafficSubscription · $49/mo (Starter)
Try Anyword vs Semrush
9
Kerbrank
Local rank tracker for UK businesses that maps Google Maps rankings street by street and checks ChatGPT visibility.
New on AIWiseRankSubscription · £29/mo (Solo)
Try Kerbrank vs Semrush
10
Answer Visibility Lab
Free audit that checks whether ChatGPT, Perplexity and Google AI Overviews can crawl, understand and cite your website.
New on AIWiseRankFreemium · Free audit
Try it vs Semrush